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NewHYALU B5 SERUM

Anti-wrinkle concentrate solution repairing and replumping for sensitive skin.

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  • Face
  • Adults
  • Sensitive skin
  • Wrinkles

The 1st La Roche-Posay dermatological correction to repair*, and immediatly replump and signficatively reduce wrinkles.
Tested on sensitive skin, even after procedures**.
* Repairs skin barrier
**Superficial procedures. Do not apply on non healed skin.

N°1 anti-aging Serum*
*Source: L’OREAL – data calculated on the basis of data from IQVIA Pharmatrend International database – in France, Italy & Spain (in pharmacy and parapharmacy); in Germany, Belgium, Netherlands, Switzerland, Greece & Austria (in pharmacy); rebuilt from a list of products provided by L’OREAL on anti-ageing serum market – FY2018 & YTD Feb 2019 – in volume and value.

Bottle 30 ml & 50 ml

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    properties

    Wrinkles, loss of volume and elasticity.

    A unique hydrating, re-plumping formula enriched with two pure hyaluronic acids and vitamin B5. Plumps and repairs skin's barrier.

    Re-plumping rehydrating
    - Hyaluronic acid: Reduces wrinkles, re-plumps the skin, and increases skin volume and elasticity.

    Reparing
    - Vitamin B5: Improves skin's repairing process.
    - La Roche-Posay Thermal Spring Water: Combats free radicals.

    Optimal tolerance, clinically proven even for sensitive skin and felt by consumers :
    - Tested on more than 580 people
    - Tested on sensitive skin
    - Tested after procedures*
    - Non-comedogenic
    - Loved by 100%**

    * Cosmeto clinical tests on 30 subjects aged between 18-65 years
    ** Self-assesment on 34 subjects aged between 44-59 years

    Product efficacy

    Skin immediately recovers bounce, suppleness and healthy-fresh complexion. Wrinkles and fine lines look reduced. Skin looks replumped as if renewed.

    TEST RESULTS*

    At the end of the day
    71% wrinkles on face look reduced

    After 4 weeks
    75% the complexion looks fresher
    69% skin seem revitalized
    75% face look as rested
    75% overall skin appearance looks improved

    Post-procedure efficacy**
    89% The recently irritated skin seems replumped /more plumped
    77% Tightness feeling is reduced on recently irritated skin

    *Self-assessment questionnaires, N=52 Caucasian women, 40/65 years old, all skin types, 100% declaring to have sensitive skins, 5 points scale
    ** Panel: N = 30 Caucasian Women and men, having dermatological anti-wrinkles procedures (superficial peeling or injection – around 50/50). Application during 28 days, twice daily (in the morning and in the evening) on the face, including eye contour and neck during 4 weeks. Subjective evaluation questionnaires at D0Timm, D14 and D28 (5 points scale).

    Texture & application

    Smooth, fresh, and melting texture to comfort your skin.

    Apply to the face in the morning and/or evening.
    HYALU B5 SERUM packshot from Dermatological serums , by La Roche-Posay

    La Roche-Posay recommends

    Your Dermatological serums routine

    The right gestures for your skin.

    Ingredients

    ImgIngredient_DUO OF HYALURONIC ACIDS
    DUO OF HYALURONIC ACIDS

    Hyaluronic acid is the go-to anti-ageing molecule used by dermatologists in aesthetic procedures to address wrinkles and reduced skin plumpness.
    La Roche Posay uses fragmented & high molecular weight to re-plump the skin.

    ImgIngredient_VITAMIN B5
    VITAMIN B5

    Vitamin B5 is renowned for its soothing. It stimulates the skin's regeneration and resistance.

    ImgIngredient_MADECASSOSIDE
    MADECASSOSIDE

    A highly remarkable extract of the healing herb Centella Asiatica, madecassoside helps fill in wrinkles by firming skin from within. A soothing agent, this ingredient boosts both the repairing effect of vitamin B5 and the replumping action of hyaluronic acid.

    Our safety commitments

    Safety standards beyond international cosmetics regulations.